| 1. |
I will help you price your property
accurately - this is the most important first step. |
| 2. |
I will help you prepare your home to sell
by suggesting ideas that will improve its appearance and marketability. |
| 3. |
I will review all necessary paperwork
with you. This includes the listing agreement, various disclosure
requirements, and the agency relationship agreement, among others. I will
also estimate your probable net proceeds. |
| 4. |
I will tour the property with my office,
Pierside Realty, so they will be familiar with it when they receive ad
calls. They are a good source of feedback regarding price and
marketability. |
| 5. |
I will list your property on the Multiple
Listing Service immediately. Some offices delay putting property in the
MLS in order to find an "in house" buyer. Again and again I see this
costing sellers of property tens of thousands of dollars. The only way a
seller can know he or she is getting top dollar for a property is if it is
exposed to the entire marketplace at once! |
| 6. |
I'll take photos of your property for
advertising and the posting in the Multiple Listing Service.
|
| 7. |
I will place an electronic South Bay
lockbox on the property to facilitate showings. For security purposes the
lockbox records who showed the house, and when it was shown. |
| 8. |
I will create a professional brochure
listing the features and benefits of your home to potential buyers and other
real estate agents |
| 9. |
I will place an attractive wood signpost
on the property with a brochure box. (I will always keep the box filled with
brochures -- it looks bad when they're empty). |
| 10. |
I'll call any brokers known to have
buyers looking for similar properties. |
| 11. |
I place "Just Listed" ads in the
appropriate newspapers. Aggressive advertising will continue until the
property is sold. Advertising strategies will be constantly evaluated and
alternative advertising avenues will be explored. I always provide my
clients with copies of all advertisements placed. |
| 12. |
I will list your property on the Internet.
I have a large presence on the Internet including beach-broker.com and Realtor.com.
Realtor.com is the largest real estate site on the Internet. |
| 13. |
I will hold a broker's open house.
This is a very important marketing tool. A flyer announcing the open
house will be distributed to the mailbox of every agent in the South Bay. A
notice will also be posted on the MLS computer system, and it will be
advertised in appropriate newspapers. My broker open houses are
known for catered lunches and drinks (instead of stale cookies or nothing at
all as is often the case). When agents are standing around eating at a
property, they remember it well. I often sell the property as a direct
result of the broker's open house. |
| 14. |
I will hold public open houses if the
seller desires them. |
| 15. |
I call all agents who have shown the
property to see if there is any interest, and to get feedback about how the
property shows and what can be done to improve its marketability. |
| 16. |
I constantly update my clients on any
changes in the market, such as an increase or decrease in demand, new
competition in the market, a change in interest rates, etc. |
| 17. |
I will represent you during the process
of receiving offers from buyers as well as negotiating terms of the purchase
contract. |
| 18. |
After the contract is negotiated I will
closely monitor the progress of the escrow, and work with the necessary
appraisers, inspectors and termite companies to ensure as smooth an escrow
period as possible. |
| 19. |
I pledge to always represent your best
interests, keep in close touch with you, and do everything possible to sell
your property quickly and at the highest price.
|